Updates and announcements from the Gone Touring team.

Townsville Gets New H-D Dealership

Townsville HOG chapter members commemorate the commencement of construction of the new Townsville Dealership ‘Suncity Harley-Davidson’ by assembling at the site for their eight day ride to Karumba in the Gulf. 

Suncity Harley-Davidson is located at 735 Woolcock Street, Mt Louisa, Townsville and proprietors Marc, wife Kerry and son Brent Storey anticipate construction will be completed for a mid December 2011 opening.

The new store will replace the Orm Snell Harley-Davidson business, which recently closed its doors In Flinders St West after more than 80 years in the city.

Harley-Davidson Australia director of market development Derek Stringfellow said the new Townsville store was in line with the iconic brand's global campaign to boost the standard of all stores internationally.

"We've got a lot going on all over the country and Townsville is one of the many locations where changes are planned," Mr Stringfellow said.

"We're trying to have a global standard ... to enhance the high level of customer expectations around the world.

Marc Storey, the former owner of Premier Trucks NQ, will operate Suncity Harley-Davidson with his son.

"Marc is a very passionate Harley-Davidson person, and he has big plans," Mr Stringfellow said.

He said Mr Storey had opted to construct a purpose-built facility on Woolcock St as a suitable premises could not be found. The construction and fit-out of the store is expected to exceed $2 million.

The store will sell both new and used motorcycles, and stock a wide range of both riding and branded "lifestyle apparel".

It will also include a service department and a club room, which owners will use to both mingle and use as a staging point to conduct group rides around the city.
The new Townsville store follows upgrades in Brisbane, Bundaberg, Mackay, Toowoomba and Rockhampton.

Mr Stringfellow said some current staff would move over to the new store, and about 10 people would be employed when doors open in December.

Mr Stringfellow said the Snell family, who had owned the previous store since 1934, was informed of Harley's business plan some years ago, and would have been given the option to continue their association with the brand.

September 21, 2011